In an increasingly competitive and digitised market, the distinguishing factor of a company’s competitive edge lies in its highly-skilled, driven and fulfilled people.

For years, we have been working side by side with managers and HR on the management and development of corporate talents. Moving from our experience, we can identify two closely-related essential aspects:

1. Employer Branding, which entails creating a captivating and appealing image of the company as an enticing workplace, not only for potential candidates but also for existing employees and clients. It represents a contemporary HR challenge within talent acquisition processes.
2. Employee Retention, which involves implementing strategies and policies aimed at retaining talented individuals within the organisation in the long run. Achieving a high level of employee retention is now considered a valuable asset that contributes to the overall well-being of the company.

Our long experience in Corporate Talent Management can let us argue that to have high levels of retention it is crucial to create a working environment where talents can grow professionally and constantly be valued by their managers, who must also be able to foster the integration of new talents with the other members of their team.

In order to foster talents within a business organisation we can:

• Activate Talent Mentoring projects with the aim of accelerating the growth of junior profiles.
• Create targeted professional development paths with the aim of motivating people to effectively recognise and leverage their talents, while fine-tuning their skills.