We are sprinting towards technological innovation…
We are running towards a faster time-to-market…
We are racing to anticipate the ever-evolving needs of a world that’s increasingly flexible, dynamic, and unpredictable.
Competition is fierce, products change in the blink of an eye, and the pace of change is unrelenting.
How can we catch our breath? It’s easy to feel overwhelmed, unsure of how to build a stable future.
Selling is no longer simple.
As clients, what do we truly want and need?
We crave a service that not only meets our needs but speaks to our very soul.
We want access, yes, but we want more.
Today, we long for a deeper connection, a sense that the values of the companies we do business with align with our own.
We do not simply seek surface-level platitudes.
As a company, how can I build and convey truthfulness? What do I need?
““I have travelled all over the world, I have studied all the biggest companies, all those who have been most successful on the market, and I have discovered one important thing: there is no one man who knows how to develop a product, sell a product, manage the finances coming from the product.”A quote by a famous Italian economist, Ernesto Sirolli, reads:
We have discovered something important. There is no right way to do it. But there is a right approach to bring it out.
To transform our work into a source of brilliant energy, we must listen to the nature of our company and the voices of the people who bring it to life. Consistency in values and behavior is paramount. This is the path towards making every member of the organization an irreplaceable protagonist of authenticity. Together, we can harness the power of sincerity and transform our work into a force that’s unstoppable.
The inner motivation of each individual flows into and amplifies the channel of corporate values, illuminating the path that every customer seeks.
As Sales Managers, we must pay close attention to every detail of coherence, striving to achieve a harmonious resonance in all aspects of our work.
We need to communicate with our network with an effective and engaging style, supporting people to promptly readjust the course of actions and ensuring constant alignment with clients’ true desires and aspirations.
With us you can experience a transormative journey and rediscover yourself as a successful change maker. Together, we co-create a simple yet powerful path that enhances your ability to identify what truly works. Not just today or tomorrow, but in a long run, through to a model we will have drawn together.
As an airplane climbs above a bank of clouds to reach the sun, we too must rise above the chaos and turbulence of the present to envision a brighter tomorrow.
Connect with us and let’s envision what we can achieve together.
World News:
The market is not an abstract concept, but rather a diverse group of individuals with unique ideas, emotions, and values. Nowadays, we are experiencing a rapid transformation: we are witnessing an incredible evolution, reflected more and more by the online world.
Today’s customer can be defined as a “consum’actor”, someone who is no longer just a passive observer but rather a true ‘protagonist’. This kind of consumer is an actor who is much more empowered than in the past, as he or she can consciously express his or her points of view on products and services on multiple channels.
The contemporary customer values products not only for price or high quality but rather cares about sustainability and ethics as integral parts of the quality of a good or service.
We therefore speak of a “consum’author”, an active and competent individual who seeks clear information, has deep critical thinking perspectives combined with increasing autonomy and self-determination.
The “consum’author” is a person who often changes his or her lifestyle and consumption habits, seeking experiences rather than products and rewarding brands capable of conveying emotions and sensations, rather than values of use.
The product purchased is not chosen because it represents a cheap alternative, yet because it creates a true added value and satisfies new needs.
It has been shown that creating a channel of trust between producers and consumers, fuelled by common interests and defined by shared values, proves to be extremely effective.
FONTE:
Sobrero, R. (2016). Comunicazione e sostenibilità: 20 tesi per il futuro. EGEA spa.
Case Studies
The challenge of change
From points of sale to points of value
The value of advice
